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2006 Attendees
Week 1
CRM in a Platform Economy
CRM and Digital Privacy
Week 2
Telefónica’s Evolution From CRM to a 360 View of the Customer
Customer Data Platforms – Do's and Don'ts for Long-Term Improvements
Week 3
Direct Mail Automation & Hyper-Personalization at Contorion
Week 4
From “Cash Revenue Machine” to “Customer Relationship Management”
Building a successful Operating Model for Data Driven CRM
Week 5
The Big Five – Insights into the Digital CRM strategy of DER Touristik Online
Data That Changes – How to Use Data for Your Online Marketing